Cheeky-Fit and Drift Partner to Take Premium Indian Footwear Global
Strategic collaboration brings Drift's premium sneakers to Cheeky-Fit's AI-powered marketplace across 22+ countries and sets the foundation for joint expansion into new product categories and international markets.
Nagpur, India - [June 29, 2026] : Cheeky-Fit Inc., the AI-powered fashion platform, today announced a strategic partnership with Drift, the premium Indian sneaker brand, to expand both companies' footprint across product categories and into markets beyond India.
Under the agreement, Drift will join Cheeky-Fit's unified marketplace, where the brand's premium sneakers will be discoverable by buyers across the 22+ countries by listing its new collections on our 0% commission model for brand-to-consumer goods, gaining access to the platform's AI styling engine, social discovery feed, and placement tools, all designed to put the right product in front of the right buyer at the moment of intent.
The partnership extends beyond distribution. The two companies will collaborate on co-marketing, cross-promotion, and a phased rollout into international markets, pairing Drift's design-led brand with our cross-border infrastructure and styling technology. Together, the companies aim to build a repeatable model for taking homegrown Indian brands to a global audience.
"Drift is exactly the kind of brand we built Cheeky-Fit for, premium, design-led, and ready to reach customers well beyond its home market and " lead with motion," said Jaideep Pande, Co-Founder and Head of Business at Cheeky-Fit. "Our marketplace, AI styling, and zero-commission model on new goods are designed to remove the friction between great brands and the people who'll love them. This partnership lets us prove that out across categories and across borders."
What makes Drift special ?
DRIFT is one of the most premium sneakers from India offering refined aesthetics and everyday comfort making it ultimate go to choice for people in motion, it is made for people constantly on move and want to make a statement without any noise or clutter. Cheeky fit is first choice for expanding operations outside India, with their trusted and reliable shipping network and integration of AI in fashion will be the next big wave in fashion industry and together we will first to ride the wave and lead it as well.
The collaboration is effective immediately, with the first joint initiatives rolling out by the 1st week of July 2026. Further details on category expansion and target international markets will be announced in the coming weeks.
The collection
Product imagery courtesy of Drift (weardrift.store).
Cheeky-Fit
Cheeky-Fit is an AI-powered fashion platform that brings together wardrobe digitization, AI styling, social discovery, and a unified global marketplace where fashion brands from around the world sell to shoppers everywhere. Operating across 22+ countries on a 0% commission model for brands, Cheeky-Fit is reimagining how people discover, style, and shop fashion. The company is part of Stripe's Accelerate program. Learn more at www.cheeky-fit.com.
About Drift
Drift is a premium Indian sneaker brand built on refined aesthetics, authentic design, and craftsmanship made to last. Crafted with premium materials and meticulous detail, Drift's sneakers bring together comfort, style, and timeless design, a modern expression of individuality and elevated everyday living. Learn more at www.weardrift.store or @drift.india on Instagram.