About us

The people building the fashion network.

Cheeky was founded on the belief that fashion technology should start with the wardrobe, not the storefront. We are building the system that connects closets, styling, social discovery, and commerce into one product.

Founded 2025
Manassas, Virginia
AI + Fashion
Wardrobe-first AI-native Social commerce Circular fashion
Mia Baden

Founder & Software Engineer.

Engineering, Computer Vision, Mobile ML
George Mason University (CS) · William & Mary (Finance)
"The best technology is the kind you forget is there."

Previously a Computer Scientist at U.S. Army DEVCOM C5ISR and Software Engineer at General Dynamics IT. Built production-ready mobile vision models, edge-to-cloud ML pipelines, and the full Cheeky app from data workflows to mobile UX.

Jaideep Pande

Co-Founder & Head of Business.

Fundraising, Partnerships, Growth
Cardiff University (Economics) · Queen's University Belfast · Nagpur University (BBA)
"Fashion is social by nature. We are making it shoppable."

Economist with private equity and real estate experience. Managed INR 100+ Crore portfolios for UHNI clients at GoldenArc, spearheaded INR 25 Crore acquisitions at Aditya Birla Capital, and handled loan servicing at REIM Capital before co-founding Cheeky.

Hallan Maxwel

Computer Vision Engineer.

Full-stack, ML, Mobile Vision
UMass Amherst (Computer Science)
"Ship it, then make it better."

Full-stack software engineer with experience at New York Life. Built production-ready mobile vision models for apparel detection, led payment integration, and helped build the Cheeky website. Certified in IBM Data Science and Google Data Analytics.

Cheeky-Fit, Inc.

Active · For Profit · Delaware, United States
Heat Score 91
Headquarters
Manassas, Virginia
Headcount
1–10
Founders
Jaideep Pande, Mia Baden
Contact
jpande-cfo@cheeky-fit.com
Apparel Artificial Intelligence Fashion Marketplace
Featured in
Virginia Female Founded Companies · Southern US Marketplace Companies · Washington DC Metro Area Female Founded Companies
View on Crunchbase
Our story

Built by founders who think fashion should behave like a network.

Most fashion apps optimize for one moment — discovery, purchase, or resale. Cheeky connects all of them through the wardrobe because that is where personal style actually lives.

We started Cheeky after realizing that every fashion product treats the closet as invisible. People own hundreds of garments but have no system for using them. We built Cheeky to change that — starting from the wardrobe and expanding into styling, social, and commerce as natural extensions of what people already do with clothes.

What drives us

Principles behind the product.

Wardrobe first

Start with what people own.

Every feature in Cheeky is grounded in real closet data. We do not guess at style — we build from what is actually in someone's wardrobe.

Network effects

Each user makes it better for the next.

More closets mean better styling, sharper discovery, and a richer marketplace. The system compounds instead of plateauing.

Circular by design

Clothes should move, not sit.

Resale, thrifting, and brand commerce all live inside the same loop. When an item leaves one closet, it finds the next one naturally.

Vision
We are building the infrastructure for how people relate to their clothes.

Cheeky is not just a fashion app. It is the system layer that makes wardrobes useful, social, and commercially alive — one closet at a time.

Mission
Make every garment in every closet usable.

If someone owns it, they should be able to style it, share it, or circulate it. Cheeky makes that possible through one connected product.

Join us

Try the product the team is building.

Cheeky is live on the App Store. Download it, photograph one piece, and see how a wardrobe-first fashion network works.

Download for iOS We're hiring