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  "title": "Cheeky-Fit and Drift Partner on Indian Footwear",
  "headline": "Cheeky-Fit and Drift Partner on Premium Indian Footwear",
  "description": "Cheeky-Fit and Drift announce a partnership bringing Drift's premium Indian sneakers to the Cheeky marketplace across 22+ countries at 0% commission.",
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    {
      "heading": "Cheeky-Fit and Drift Partner on Premium Indian Footwear",
      "level": 1,
      "text": "Drift's premium sneakers join Cheeky-Fit's marketplace across 22+ countries, with joint expansion to follow. Nagpur, India &middot; June 29, 2026"
    },
    {
      "heading": "Key facts",
      "level": 2,
      "text": "Strategic partnership between Cheeky-Fit Inc. and Drift June 29, 2026 Drift's premium Indian sneakers join Cheeky-Fit's AI-powered marketplace 22+ countries 0% on new brand-to-consumer goods Immediately; first initiatives the week of July 2026 Nagpur, India &mdash; June 29, 2026 &mdash; Cheeky-Fit Inc. today announced a strategic partnership with Drift, the premium Indian sneaker brand. Drift joins Cheeky-Fit's marketplace, listing new collections at 0% commission with access to the AI styling engine, social feed, and placement tools. Co-marketing and a phased international rollout follow &mdash; a repeatable model for taking Indian brands global."
    },
    {
      "heading": "What makes Drift distinctive",
      "level": 2,
      "text": "The partnership gives Drift a route outside India through Cheeky-Fit's shipping network. Effective immediately, with first joint initiatives in the first week of July 2026."
    },
    {
      "heading": "The collection",
      "level": 2,
      "text": ""
    },
    {
      "heading": "Cheeky-Fit",
      "level": 3,
      "text": "Cheeky-Fit is an AI-powered fashion platform: wardrobe digitization, AI styling, social discovery, and a global marketplace at 0% commission across 22+ countries. www.cheeky-fit.com"
    },
    {
      "heading": "About Drift",
      "level": 3,
      "text": "Drift is a premium Indian sneaker brand built on refined aesthetics and craftsmanship. weardrift.store &middot; @drift.india"
    },
    {
      "heading": "Frequently asked questions",
      "level": 2,
      "text": "What did Cheeky-Fit and Drift announce? A partnership bringing Drift's sneakers to Cheeky-Fit's marketplace at 0% commission. What is Drift? A premium sneaker brand based in Nagpur, India. weardrift.store &middot; @drift.india What is Cheeky-Fit? An AI-powered fashion platform across 22+ countries at 0% commission, and part of Stripe's Accelerate program. How much commission does Cheeky-Fit charge brands? 0% on new brand-to-consumer goods. Brands keep the full value of their sales. When does the Cheeky-Fit and Drift partnership take effect? Immediately, with first joint initiatives in the first week of July 2026. Where can I buy Drift sneakers? Through the Cheeky-Fit marketplace, or at weardrift.store ."
    },
    {
      "heading": "Follow Drift on Instagram",
      "level": 3,
      "text": ""
    }
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  "plainText": "Cheeky-Fit and Drift Partner on Premium Indian Footwear\nDrift's premium sneakers join Cheeky-Fit's marketplace across 22+ countries, with joint expansion to follow. Nagpur, India &middot; June 29, 2026\n\nKey facts\nStrategic partnership between Cheeky-Fit Inc. and Drift June 29, 2026 Drift's premium Indian sneakers join Cheeky-Fit's AI-powered marketplace 22+ countries 0% on new brand-to-consumer goods Immediately; first initiatives the week of July 2026 Nagpur, India &mdash; June 29, 2026 &mdash; Cheeky-Fit Inc. today announced a strategic partnership with Drift, the premium Indian sneaker brand. Drift joins Cheeky-Fit's marketplace, listing new collections at 0% commission with access to the AI styling engine, social feed, and placement tools. Co-marketing and a phased international rollout follow &mdash; a repeatable model for taking Indian brands global.\n\nWhat makes Drift distinctive\nThe partnership gives Drift a route outside India through Cheeky-Fit's shipping network. Effective immediately, with first joint initiatives in the first week of July 2026.\n\nThe collection\n\n\nCheeky-Fit\nCheeky-Fit is an AI-powered fashion platform: wardrobe digitization, AI styling, social discovery, and a global marketplace at 0% commission across 22+ countries. www.cheeky-fit.com\n\nAbout Drift\nDrift is a premium Indian sneaker brand built on refined aesthetics and craftsmanship. weardrift.store &middot; @drift.india\n\nFrequently asked questions\nWhat did Cheeky-Fit and Drift announce? A partnership bringing Drift's sneakers to Cheeky-Fit's marketplace at 0% commission. What is Drift? A premium sneaker brand based in Nagpur, India. weardrift.store &middot; @drift.india What is Cheeky-Fit? An AI-powered fashion platform across 22+ countries at 0% commission, and part of Stripe's Accelerate program. How much commission does Cheeky-Fit charge brands? 0% on new brand-to-consumer goods. Brands keep the full value of their sales. When does the Cheeky-Fit and Drift partnership take effect? Immediately, with first joint initiatives in the first week of July 2026. Where can I buy Drift sneakers? Through the Cheeky-Fit marketplace, or at weardrift.store .\n\nFollow Drift on Instagram",
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