Cheeky-Fit and Drift Partner on Premium Indian Footwear
Drift's premium sneakers join Cheeky-Fit's marketplace across 22+ countries, with joint expansion to follow.
Key facts
- Announcement
- Strategic partnership between Cheeky-Fit Inc. and Drift
- Date
- June 29, 2026
- What
- Drift's premium Indian sneakers join Cheeky-Fit's AI-powered marketplace
- Reach
- 22+ countries
- Commission
- 0% on new brand-to-consumer goods
- Effective
- Immediately; first initiatives the week of July 2026
Nagpur, India — June 29, 2026 — Cheeky-Fit Inc. today announced a strategic partnership with Drift, the premium Indian sneaker brand.
Drift joins Cheeky-Fit's marketplace, listing new collections at 0% commission with access to the AI styling engine, social feed, and placement tools.
Co-marketing and a phased international rollout follow — a repeatable model for taking Indian brands global.
"Drift is exactly the kind of brand we built Cheeky-Fit for — premium, design-led, and ready to reach customers beyond its home market," said Jaideep Pande, Co-Founder and Head of Business at Cheeky-Fit. "Zero commission on new goods removes the friction between great brands and the people who will love them."
What makes Drift distinctive
The partnership gives Drift a route outside India through Cheeky-Fit's shipping network.
Effective immediately, with first joint initiatives in the first week of July 2026.
The collection
Cheeky-Fit
Cheeky-Fit is an AI-powered fashion platform: wardrobe digitization, AI styling, social discovery, and a global marketplace at 0% commission across 22+ countries. www.cheeky-fit.com
About Drift
Drift is a premium Indian sneaker brand built on refined aesthetics and craftsmanship. weardrift.store · @drift.india
Frequently asked questions
What did Cheeky-Fit and Drift announce?
A partnership bringing Drift's sneakers to Cheeky-Fit's marketplace at 0% commission.
What is Drift?
A premium sneaker brand based in Nagpur, India. weardrift.store · @drift.india
What is Cheeky-Fit?
An AI-powered fashion platform across 22+ countries at 0% commission, and part of Stripe's Accelerate program.
How much commission does Cheeky-Fit charge brands?
0% on new brand-to-consumer goods. Brands keep the full value of their sales.
When does the Cheeky-Fit and Drift partnership take effect?
Immediately, with first joint initiatives in the first week of July 2026.
Where can I buy Drift sneakers?
Through the Cheeky-Fit marketplace, or at weardrift.store.