Cheeky-Fit and Drift Partner to Take Premium Indian Footwear Global
Strategic collaboration brings Drift's premium sneakers to Cheeky-Fit's AI-powered marketplace across 22+ countries and sets the foundation for joint expansion into new product categories and international markets.
Key facts
- Announcement
- Strategic partnership between Cheeky-Fit Inc. and Drift
- Date
- June 29, 2026
- What
- Drift's premium Indian sneakers join Cheeky-Fit's AI-powered marketplace
- Reach
- 22+ countries
- Commission
- 0% on new brand-to-consumer goods
- Effective
- Immediately; first joint initiatives roll out the first week of July 2026
Nagpur, India — June 29, 2026 — Cheeky-Fit Inc., the AI-powered fashion platform, today announced a strategic partnership with Drift, the premium Indian sneaker brand, to expand both companies' footprint across product categories and into markets beyond India.
Under the agreement, Drift joins Cheeky-Fit's unified marketplace, where the brand's premium sneakers become discoverable by buyers across 22+ countries. Drift will list its new collections on Cheeky-Fit's 0% commission model for brand-to-consumer goods, gaining access to the platform's AI styling engine, social discovery feed, and placement tools — all designed to put the right product in front of the right buyer at the moment of intent.
The partnership extends beyond distribution. The two companies will collaborate on co-marketing, cross-promotion, and a phased rollout into international markets, pairing Drift's design-led brand with Cheeky-Fit's cross-border infrastructure and styling technology. Together, the companies aim to build a repeatable model for taking homegrown Indian brands to a global audience.
"Drift is exactly the kind of brand we built Cheeky-Fit for — premium, design-led, and ready to reach customers well beyond its home market," said Jaideep Pande, Co-Founder and Head of Business at Cheeky-Fit. "Our marketplace, AI styling, and zero-commission model on new goods are built to remove the friction between great brands and the people who'll love them. This partnership lets us prove that out across categories and across borders."
What makes Drift distinctive
Drift is one of India's most premium sneaker brands, pairing refined aesthetics with everyday comfort for people in motion. Its shoes are designed for those constantly on the move who want to make a statement without noise or clutter. The partnership gives Drift a route to expand outside India through Cheeky-Fit's trusted cross-border shipping network and AI-driven fashion technology — a combination both companies believe represents the next wave in how fashion is discovered and sold.
The collaboration is effective immediately, with the first joint initiatives rolling out in the first week of July 2026. Further details on category expansion and target international markets will be announced in the coming weeks.
The collection
Product imagery courtesy of Drift (weardrift.store).
Cheeky-Fit
Cheeky-Fit is an AI-powered fashion platform that brings together wardrobe digitization, AI styling, social discovery, and a unified global marketplace where fashion brands from around the world sell to shoppers everywhere. Operating across 22+ countries on a 0% commission model for brands, Cheeky-Fit is reimagining how people discover, style, and shop fashion. The company is part of Stripe's Accelerate program. Learn more at www.cheeky-fit.com.
About Drift
Drift is a premium Indian sneaker brand built on refined aesthetics, authentic design, and craftsmanship made to last. Crafted with premium materials and meticulous detail, Drift's sneakers bring together comfort, style, and timeless design, a modern expression of individuality and elevated everyday living. Learn more at www.weardrift.store or @drift.india on Instagram.
Frequently asked questions
What did Cheeky-Fit and Drift announce?
On June 29, 2026, Cheeky-Fit Inc. and Drift announced a strategic partnership that brings Drift's premium Indian sneakers to Cheeky-Fit's AI-powered marketplace across 22+ countries on a 0% commission model for new brand-to-consumer goods. The companies will also collaborate on co-marketing and a phased expansion into new product categories and international markets.
What is Drift?
Drift is a premium Indian sneaker brand based in Nagpur, India, built on refined aesthetics, authentic design, and craftsmanship made to last. Its sneakers combine comfort, style, and timeless design. Learn more at weardrift.store or @drift.india on Instagram.
What is Cheeky-Fit?
Cheeky-Fit is an AI-powered fashion platform that combines wardrobe digitization, AI styling, social discovery, and a unified global marketplace where fashion brands sell to shoppers everywhere. It operates across 22+ countries on a 0% commission model for brands and is part of Stripe's Accelerate program.
How much commission does Cheeky-Fit charge brands?
Cheeky-Fit charges 0% commission on new brand-to-consumer goods, so brands like Drift keep the full value of their new-product sales on the platform.
When does the Cheeky-Fit and Drift partnership take effect?
The collaboration is effective immediately, with the first joint initiatives rolling out in the first week of July 2026. Further details on category expansion and target international markets will be announced in the following weeks.
Where can I buy Drift sneakers?
Drift's premium sneakers are available through the Cheeky-Fit marketplace, which ships across 22+ countries, and directly from the brand at weardrift.store.