PsyGalaxy joins Cheeky-Fit: Indian graphic streetwear goes direct to shoppers
Founded by friends Ayush Kumar and Sahil Tolani, the Indian label lists its all-over print hoodies and oversized tees on Cheeky, sold direct at 0% seller commission.
Key facts
- Announcement
- PsyGalaxy joins the Cheeky-Fit marketplace as a seller
- Date
- November 1, 2026
- Who
- PsyGalaxy, a graphic streetwear label from India founded by friends Ayush Kumar and Sahil Tolani
- What
- All-over print hoodies and oversized tees
- Launch range
- Seven pieces: five hoodies and two oversized tees
- Prices
- Hoodies $89 to $99, tees from $31.14
- Sizes
- Hoodies XS to XXXL, tees 38 to 48
- Where to buy
- cheeky-fit.com/shop/designers/psygalaxy and the Cheeky app
- Delivery
- Shoppers in India and the United States, with the courier price and arrival date shown before payment
- Commission
- 0% on new brand-to-consumer goods
India — November 1, 2026 — Cheeky-Fit Inc. today announced that PsyGalaxy, the graphic streetwear label founded by friends Ayush Kumar and Sahil Tolani, has joined the Cheeky marketplace as a seller. Seven pieces, five hoodies and two oversized tees, are available now at cheeky-fit.com/shop/designers/psygalaxy and in the Cheeky app for iOS and Android, priced from $31.14 to $99.
PsyGalaxy describes itself plainly: "just two friends trying to build something from scratch." The name splits in two, with "Psy" as the mind and "Galaxy" as everything around it, "huge, unpredictable, and full of different things." Its designs draw on "dark visuals, music, street culture, graphics, cosmic imagery, fashion, and random ideas," under a line that sets the tone for the brand: "Not made for everyone. And that's the point."
On Cheeky, PsyGalaxy sells direct and keeps the full value of every sale. The courier is booked automatically, and the shopper sees the delivery price and arrival date before paying. Cheeky's machine learning engine, CheekyML, reads each listing by meaning, so a search for "all-over print hoodie" or "acid wash oversized tee" finds PsyGalaxy's pieces without the brand having to guess at keywords.
"Every PsyGalaxy hoodie starts with a story, whether that is Baroque florals on washed black or prayer flags over Himalayan peaks," said Jaideep Pande, Co-Founder and Head of Business at Cheeky-Fit. "Ayush and Sahil are building this label from scratch, and that is exactly who a 0% commission marketplace is for: the brand keeps the full value of every sale."
What makes PsyGalaxy distinctive
Artwork. Each hoodie is an all-over canvas: Baroque florals on The Baroque Garland, gothic script on Ancient Sigil, a black-to-pink fade on Fallen Dynasty, and leopards hidden in green foliage on The Prowling Leopard.
Weight. The hoodies are 308 GSM, with The Prowling Leopard at 372 GSM, and the Rose Rebellion tee is 100% cotton at 240 GSM with an acid-washed finish.
Attitude. The brand's advice is short: "Wear what you like. Mix it your way. Make it yours."
Made to order. PsyGalaxy says on its own store that all of its products are made to order.
From the launch range
All seven pieces, including the Ancient Sigil hoodie ($89) and The Baroque Garland ($89), are listed at cheeky-fit.com/shop/designers/psygalaxy.
About PsyGalaxy
PsyGalaxy is a graphic streetwear label from India, founded by friends Ayush Kumar and Sahil Tolani. It makes T-shirts, hoodies, tops and jackets inspired by dark visuals, music, street culture and cosmic imagery. psygalaxy.in · @psygalaxy_shop
About Cheeky-Fit
Cheeky is an AI-native closet app with a global fashion marketplace, built by Cheeky-Fit Inc. Brands sell direct at 0% seller commission, with duty-paid delivery to 22+ countries and courier-integrated checkout that shows the real shipping price before payment. www.cheeky-fit.com
Media contact
Press enquiries: [email protected]
Frequently asked questions
What did Cheeky-Fit and PsyGalaxy announce?
On November 1, 2026, PsyGalaxy joined the Cheeky-Fit marketplace as a seller. Its streetwear is now sold on cheeky-fit.com and in the Cheeky app at 0% seller commission.
What is PsyGalaxy?
A graphic streetwear label from India, founded by friends Ayush Kumar and Sahil Tolani. psygalaxy.in
What does the name PsyGalaxy mean?
The brand says "Psy" is the mind and "Galaxy" is everything around it: huge, unpredictable and full of different things.
Which PsyGalaxy pieces are on Cheeky, and what do they cost?
Seven pieces at launch: five hoodies at $89 to $99 and two oversized tees from $31.14.
Where can I buy PsyGalaxy?
At cheeky-fit.com/shop/designers/psygalaxy, in the Cheeky app for iOS and Android, or directly from psygalaxy.in in India.
Does Cheeky ship PsyGalaxy outside India?
Yes. PsyGalaxy ships through Cheeky to shoppers in India and the United States, and the courier price and arrival date are shown before you pay.
How much commission does Cheeky-Fit charge PsyGalaxy?
0% on new brand-to-consumer goods. The brand keeps the full value of its sales.