FLYAF joins Cheeky-Fit: Gurgaon streetwear goes direct to shoppers
The Gurgaon streetwear label lists 27 pieces on Cheeky, from mesh jerseys and distressed tees to graphic hoodies and wide-leg sweatpants, sold direct at 0% seller commission.
Key facts
- Announcement
- FLYAF joins the Cheeky-Fit marketplace as a seller
- Date
- November 1, 2026
- Who
- FLYAF, a streetwear label based in Gurgaon, Haryana, India
- What
- Graphic hoodies, distressed tees, mesh jerseys, denim and printed shirts, vests and wide-leg sweatpants
- Launch range
- 27 pieces: 10 hoodies, 5 tees, 4 sweatpants, 3 shirts, 3 vests and tanks, 2 jerseys
- Prices
- $43 to $90, from the AF FLY Distressed Vest to the Eternal Decay Hoodie
- Sizes
- Most tops S to XXL, sweatpants waist 28 to 36
- Where to buy
- cheeky-fit.com/shop/designers/flyaf and the Cheeky app
- Delivery
- Shoppers in India and the United States, with the courier price and arrival date shown before payment
- Commission
- 0% on new brand-to-consumer goods
Gurgaon, India — November 1, 2026 — Cheeky-Fit Inc. today announced that FLYAF, the streetwear label from Gurgaon, has joined the Cheeky marketplace as a seller. 27 pieces, including hoodies, tees, mesh jerseys, shirts and sweatpants, are available now at cheeky-fit.com/shop/designers/flyaf and in the Cheeky app for iOS and Android, priced from $43 to $90.
FLYAF says it was "born from the streets and crafted for the bold," and that its journey began with a simple idea: "to create oversized t-shirts that not only look good but feel good too." That idea has since grown into a full range, held together by the brand's view that "style isn't about fitting in, it's about standing out," and by what it calls "a touch of attitude and a whole lot of swagger."
On Cheeky, FLYAF sells direct and keeps the full value of every sale. The courier is booked automatically, and the shopper sees the delivery price and arrival date before paying. Cheeky's machine learning engine, CheekyML, reads each listing by meaning, so a search for "distressed graphic hoodie" or "wide-leg sweatpants" finds FLYAF's pieces without the brand having to guess at keywords.
"FLYAF designs like every piece has to be seen from across the street, from the flames climbing the 24 Jersey to the calligraphy running down the Amor Fati sweatpants," said Jaideep Pande, Co-Founder and Head of Business at Cheeky-Fit. "A label that started with oversized tees now has a full streetwear range, and at 0% commission the brand keeps the full value of every sale."
What makes FLYAF distinctive
Finish. Much of the range is washed and distressed, with vintage-washed charcoal on the Silent Nocturne Tee, a crimson pink wash on the Crimson Voyage Tee and frayed hems on the Denim Yoke Shirt.
Graphics. Each piece is built around a statement print: a large number 88 on the Motorunit Mesh Jersey, motorsport-inspired patches on the Afterhours Zip Up Hoodie and vintage-yellow varsity graphics on the Worldwide Sweatpants.
Silhouette. FLYAF started with oversized T-shirts, and that relaxed shape carries through to its wide-leg sweatpants and oversized mesh jerseys.
Range. Ten hoodies from $65 to $90, tees and jerseys from $45, shirts at $50, vests and tanks at $43, and sweatpants at $75.
From the launch range
All 27 pieces, including the Fractured Pulse Zipper Hoodie ($75), are listed at cheeky-fit.com/shop/designers/flyaf.
About FLYAF
FLYAF is a streetwear label based in Gurgaon, Haryana, India, trading as Flyaf Store under the legal business name Platinum Apparels. It began with oversized T-shirts and now makes hoodies, tees, jerseys, shirts and sweatpants. flyafglobal.com · @flyaf.official
About Cheeky-Fit
Cheeky is an AI-native closet app with a global fashion marketplace, built by Cheeky-Fit Inc. Brands sell direct at 0% seller commission, with duty-paid delivery to 22+ countries and courier-integrated checkout that shows the real shipping price before payment. www.cheeky-fit.com
Media contact
Press enquiries: [email protected]
Frequently asked questions
What did Cheeky-Fit and FLYAF announce?
On November 1, 2026, FLYAF joined the Cheeky-Fit marketplace as a seller. Its streetwear is now sold on cheeky-fit.com and in the Cheeky app at 0% seller commission.
What is FLYAF?
A streetwear label based in Gurgaon, India. It began with oversized T-shirts and now makes hoodies, tees, jerseys, shirts and sweatpants. flyafglobal.com
Which FLYAF pieces are on Cheeky, and what do they cost?
27 pieces at launch, from $43 to $90: 10 hoodies, 5 tees, 4 sweatpants, 3 shirts, 3 vests and tanks and 2 mesh jerseys.
Where can I buy FLYAF?
At cheeky-fit.com/shop/designers/flyaf, in the Cheeky app for iOS and Android, or directly from flyafglobal.com.
Does Cheeky ship FLYAF outside India?
Yes. FLYAF ships through Cheeky to shoppers in India and the United States, and the courier price and arrival date are shown before you pay.
How much commission does Cheeky-Fit charge FLYAF?
0% on new brand-to-consumer goods. The brand keeps the full value of its sales.