ARVA joins Cheeky-Fit: designer menswear from Nagpur goes direct to shoppers
Palak Agrawal Gupta's wind-inspired menswear label lists its embroidered statement shirts and a burgundy denim shacket on Cheeky, sold direct at 0% seller commission.
Key facts
- Announcement
- ARVA joins the Cheeky-Fit marketplace as a seller
- Date
- October 25, 2026
- Who
- ARVA, a designer menswear label founded by Palak Agrawal Gupta in Nagpur, Maharashtra, India
- What
- Men's statement shirts with hand embroidery, cord work and contrast stitching, plus a washed-denim shacket
- Launch pieces
- Fractured Reality Shirt (₹7,500), Sorbet Shirt (₹8,500), Ritmo Shirt (₹9,500), Lattice Shirt (₹10,500), Burgundy Urban Archive Shacket (₹10,900)
- Sizes
- XS to XXXL on every launch piece
- Where to buy
- cheeky-fit.com/shop/designers/arva and the Cheeky app
- Delivery
- Shoppers in India and the United States, with the courier price and arrival date shown before payment
- Commission
- 0% on new brand-to-consumer goods
Nagpur, India — October 25, 2026 — Cheeky-Fit Inc. today announced that ARVA, the Nagpur designer menswear label founded by Palak Agrawal Gupta, has joined the Cheeky marketplace as a seller. Five pieces, four embroidered statement shirts and the Burgundy Urban Archive Shacket, are available now at cheeky-fit.com/shop/designers/arva and in the Cheeky app for iOS and Android, priced from ₹7,500 to ₹10,900.
ARVA takes its name from the initials of the designer's parents, a nod to what the brand calls "a blend of heritage and forward-thinking design." Its stated aim is to craft "garments that embody the dynamic movement of wind, blending futuristic fluidity with timeless design," built on three pillars: sustainability, versatility and technology. The full ARVA range runs from shirts, kurtas, vests and trousers to jackets, bandhgalas, Jodhpuri suits and sherwanis, dressing men for weddings, festive nights and family celebrations as well as everyday wear.
On Cheeky, ARVA sells direct and keeps the full value of every sale. Orders are picked up from the ARVA Design Studio in Nagpur, the courier is booked automatically, and the shopper sees the delivery price and arrival date before paying. Cheeky's machine learning engine, CheekyML, reads each listing by meaning, so a search for "embroidered linen shirt" or "men's denim shacket" finds ARVA's pieces without the brand having to guess at keywords.
"ARVA treats a shirt the way most labels treat occasion wear: every piece has a detail you notice from across the room, from the cord work on the Lattice to the piping that cuts across the Fractured Reality," said Jaideep Pande, Co-Founder and Head of Business at Cheeky-Fit. "Drift and The Kapda Project showed us how much design talent Nagpur has. ARVA brings that to menswear, and at 0% commission every rupee a shopper spends goes to the studio that made the garment."
What makes ARVA distinctive
Surface detail. Each launch shirt is built around one handcrafted feature: abstract hand embroidery on the Sorbet, geometric cord embroidery on the Lattice, a spray of embroidered dashes across the shoulder of the Ritmo, and asymmetric aqua piping on the Fractured Reality.
Tailoring. Contrast stitching, camp and spread collars and considered button choices give the shirts a tailored finish that pairs with trousers for evenings or with denim for the day.
Range. Every launch piece is offered from XS to XXXL, priced from ₹7,500 for the Fractured Reality Shirt to ₹10,900 for the Burgundy Urban Archive Shacket.
Occasion. Beyond shirts, ARVA's own range covers Indian occasion wear, including the Sintesia Sherwani, the Isle Jodhpuri and bandhgalas, with the brand's site describing its clients' moments as "wedding ready," "festive nights" and "statement looks."
The launch pieces
All five pieces, including the Burgundy Urban Archive Shacket (₹10,900, washed burgundy denim with a floral embroidered chest pocket), are in stock at launch.
About ARVA
ARVA is a designer menswear label from Nagpur, Maharashtra, India, founded by Palak Agrawal Gupta and named after the initials of the designer's parents. It designs shirts, kurtas, vests, trousers, jackets, bandhgalas, Jodhpuri suits and sherwanis inspired by the movement of wind, with a focus on sustainability, versatility and technology. arvafashion.com · @arvafashion.men
About Cheeky-Fit
Cheeky is an AI-native closet app with a global fashion marketplace, built by Cheeky-Fit Inc. Brands sell direct at 0% seller commission, with duty-paid delivery to 22+ countries and courier-integrated checkout that shows the real shipping price before payment. www.cheeky-fit.com
Media contact
Press enquiries: [email protected]
Frequently asked questions
What did Cheeky-Fit and ARVA announce?
On October 25, 2026, ARVA joined the Cheeky-Fit marketplace as a seller. Its designer menswear is now sold on cheeky-fit.com and in the Cheeky app at 0% seller commission.
What is ARVA?
A designer menswear label based in Nagpur, India, founded by Palak Agrawal Gupta. It makes shirts, kurtas, jackets, bandhgalas, sherwanis and Jodhpuri suits inspired by the movement of wind. arvafashion.com
Who founded ARVA, and what does the name mean?
Designer Palak Agrawal Gupta founded ARVA. The name comes from the initials of the designer's parents, which the brand describes as a blend of heritage and forward-thinking design.
Which ARVA pieces are on Cheeky, and what do they cost?
Five pieces at launch: the Fractured Reality Shirt (₹7,500), Sorbet Shirt (₹8,500), Ritmo Shirt (₹9,500), Lattice Shirt (₹10,500) and Burgundy Urban Archive Shacket (₹10,900), each in sizes XS to XXXL.
Where can I buy ARVA menswear?
At cheeky-fit.com/shop/designers/arva, in the Cheeky app for iOS and Android, or directly from arvafashion.com in India.
Does Cheeky ship ARVA outside India?
Yes. ARVA ships through Cheeky to shoppers in India and the United States, and the courier price and arrival date are shown before you pay.
How much commission does Cheeky-Fit charge ARVA?
0% on new brand-to-consumer goods. The brand keeps the full value of its sales.