{
  "slug": "about",
  "url": "https://www.cheeky-fit.com/about",
  "path": "/about",
  "json": "https://www.cheeky-fit.com/about.json",
  "title": "About Us | Cheeky — The Team Behind the Fashion Network",
  "headline": "Building the fashion network.",
  "description": "Meet the founders behind Cheeky — an AI fashion network built by engineers, strategists, and people who believe wardrobes should work harder.",
  "language": "en-US",
  "dateModified": "2026-09-08",
  "image": "https://www.cheeky-fit.com/images/marketing/social-share.png",
  "publisher": {
    "@type": "Organization",
    "name": "Cheeky-Fit Inc.",
    "legalName": "Cheeky-Fit Inc.",
    "brand": "Cheeky",
    "url": "https://www.cheeky-fit.com/",
    "foundingDate": "2024",
    "location": "Manassas, Virginia, United States",
    "email": "jpande-cfo@cheeky-fit.com",
    "sameAs": [
      "https://www.instagram.com/_cheeky.fit",
      "https://x.com/cheekyfit_",
      "https://www.youtube.com/@CheekyFitInc",
      "https://www.linkedin.com/company/cheeky-fit/",
      "https://www.pinterest.com/cheekyfit/",
      "https://mastodon.social/@cheekyfit",
      "https://open.spotify.com/show/4kIbMKoypVmPAHKrxvvvPb",
      "https://www.crunchbase.com/organization/cheekyfit",
      "https://medium.com/@CheekyFit"
    ]
  },
  "app": {
    "name": "Cheeky",
    "tagline": "The AI fashion network",
    "categories": [
      "lifestyle",
      "shopping",
      "social"
    ],
    "platforms": [
      "iOS",
      "Android",
      "Web"
    ],
    "ios": {
      "url": "https://apps.apple.com/us/app/cheeky-fit-fashion/id6791432717",
      "appId": "6791432717",
      "bundleName": "Cheeky-Fit Fashion"
    },
    "android": {
      "url": "https://play.google.com/store/apps/details?id=com.cheekyfit.app",
      "packageName": "com.cheekyfit.app"
    },
    "price": "Free to download",
    "sellerCommission": "0%",
    "marketplaceReach": "22+ countries",
    "features": [
      "Closet: AI wardrobe digitization and searchable clothing organization",
      "Styling: AI outfit recommendations and wardrobe gap analysis",
      "Social: real-outfit discovery through a fashion feed",
      "Marketplace: global fashion brands selling at 0% seller commission"
    ]
  },
  "sections": [
    {
      "heading": null,
      "text": "Start with the wardrobe, not the storefront."
    },
    {
      "heading": "One senior team, start to finish.",
      "level": 2,
      "text": "The engineers who scope the work are the ones who build it and keep it running."
    },
    {
      "heading": "Mia Baden",
      "level": 3,
      "text": "Engineering, computer vision, mobile ML. Previously U.S. Army DEVCOM C5ISR and General Dynamics IT. George Mason University, William & Mary."
    },
    {
      "heading": "Jaideep Pande",
      "level": 3,
      "text": "Fundraising, partnerships, growth. An economist; GoldenArc, then Aditya Birla. Cardiff University, Queen's University Belfast."
    },
    {
      "heading": "Hallan Maxwel",
      "level": 3,
      "text": "Full-stack, ML, mobile vision. Previously New York Life. UMass Amherst."
    },
    {
      "heading": "Principles behind the product.",
      "level": 2,
      "text": "Cheeky starts at the wardrobe. The same instincts run through what we build for other businesses."
    },
    {
      "heading": "Start with what people own.",
      "level": 3,
      "text": "Not the storefront. The thing already in the room is the source of truth."
    },
    {
      "heading": "Each user improves the next.",
      "level": 3,
      "text": "Every item photographed, every outfit shared, makes the system better for the one after."
    },
    {
      "heading": "Clothes should move, not sit.",
      "level": 3,
      "text": "A marketplace at 0% seller commission, so the garment finds its next wearer."
    },
    {
      "heading": "Cheeky-Fit, Inc.",
      "level": 2,
      "text": "2024 Manassas, Virginia. A Delaware corporation. United States and Pune, India. Cheeky, the AI fashion network for iPhone and Android, and custom AI-native software for businesses. Infrastructure for how people relate to their clothes. Every garment usable. jpande-cfo@cheeky-fit.com Scroll to turn the page"
    },
    {
      "heading": "Building the fashion network.",
      "level": 1,
      "text": "Cheeky-Fit Inc. Founded 2024. Manassas, Virginia."
    }
  ],
  "faqs": [
    {
      "question": "Who founded Cheeky?",
      "answer": "Cheeky-Fit Inc. was founded in 2024 in Manassas, Virginia by Mia Baden, Technical Co-Founder, and Jaideep Pande, Co-Founder leading business and strategy."
    },
    {
      "question": "What is Cheeky-Fit Inc.?",
      "answer": "Cheeky-Fit Inc. is the company behind Cheeky, an AI fashion network for wardrobe digitization, AI styling, social discovery, and a global brand marketplace."
    },
    {
      "question": "Where is Cheeky headquartered?",
      "answer": "Cheeky-Fit Inc. is based in Manassas, Virginia, United States. The company was founded in 2024 and operates a remote-first team."
    },
    {
      "question": "What is Cheeky's mission?",
      "answer": "Cheeky believes wardrobes should work harder. The team builds a fashion network where digitization, styling, discovery, and commerce reinforce each other instead of living in separate apps."
    },
    {
      "question": "Is Cheeky venture-backed?",
      "answer": "Cheeky-Fit Inc. joined Stripe's Accelerate program, a selective program for early-stage venture-backed startups, in June 2026. Read the full announcement at cheeky-fit.com/press-stripe-accelerate."
    },
    {
      "question": "How do I contact Cheeky leadership?",
      "answer": "Email jpande-cfo@cheeky-fit.com for partnerships, press, investors, or general company inquiries. See cheeky-fit.com/support for routed support topics."
    },
    {
      "question": "Does Cheeky hire remotely?",
      "answer": "Yes, Cheeky is remote-first. Open roles and how the team works are at cheeky-fit.com/careers."
    },
    {
      "question": "What is an AI fashion network?",
      "answer": "The category Cheeky builds in — closet data, styling, social taste signals, and shopping in one system. Read the full definition at cheeky-fit.com/ai-fashion-network."
    },
    {
      "question": "Where can I read Cheeky press releases?",
      "answer": "Official announcements are at cheeky-fit.com/public-releases, including the Stripe Accelerate and Drift partnership releases."
    }
  ],
  "plainText": "Start with the wardrobe, not the storefront.\n\nOne senior team, start to finish.\nThe engineers who scope the work are the ones who build it and keep it running.\n\nMia Baden\nEngineering, computer vision, mobile ML. Previously U.S. Army DEVCOM C5ISR and General Dynamics IT. George Mason University, William & Mary.\n\nJaideep Pande\nFundraising, partnerships, growth. An economist; GoldenArc, then Aditya Birla. Cardiff University, Queen's University Belfast.\n\nHallan Maxwel\nFull-stack, ML, mobile vision. Previously New York Life. UMass Amherst.\n\nPrinciples behind the product.\nCheeky starts at the wardrobe. The same instincts run through what we build for other businesses.\n\nStart with what people own.\nNot the storefront. The thing already in the room is the source of truth.\n\nEach user improves the next.\nEvery item photographed, every outfit shared, makes the system better for the one after.\n\nClothes should move, not sit.\nA marketplace at 0% seller commission, so the garment finds its next wearer.\n\nCheeky-Fit, Inc.\n2024 Manassas, Virginia. A Delaware corporation. United States and Pune, India. Cheeky, the AI fashion network for iPhone and Android, and custom AI-native software for businesses. Infrastructure for how people relate to their clothes. Every garment usable. jpande-cfo@cheeky-fit.com Scroll to turn the page\n\nBuilding the fashion network.\nCheeky-Fit Inc. Founded 2024. Manassas, Virginia.",
  "structuredData": [
    {
      "@context": "https://schema.org",
      "@graph": [
        {
          "@type": "Organization",
          "@id": "https://www.cheeky-fit.com/#organization",
          "name": "Cheeky-Fit Inc.",
          "alternateName": "Cheeky",
          "url": "https://www.cheeky-fit.com/",
          "logo": {
            "@type": "ImageObject",
            "url": "https://www.cheeky-fit.com/icon-1024x1024.png",
            "width": 1024,
            "height": 1024
          },
          "image": "https://www.cheeky-fit.com/images/marketing/social-share.png",
          "description": "Cheeky is an AI fashion network for wardrobe digitization, AI styling, social discovery, and a global brand marketplace.",
          "foundingDate": "2024",
          "foundingLocation": {
            "@type": "Place",
            "name": "Manassas, Virginia, United States"
          },
          "address": {
            "@type": "PostalAddress",
            "addressLocality": "Manassas",
            "addressRegion": "VA",
            "addressCountry": "US"
          },
          "contactPoint": [
            {
              "@type": "ContactPoint",
              "contactType": "customer support",
              "email": "jpande-cfo@cheeky-fit.com",
              "url": "https://www.cheeky-fit.com/support",
              "availableLanguage": [
                "English"
              ]
            },
            {
              "@type": "ContactPoint",
              "contactType": "privacy inquiries",
              "email": "privacy@cheeky-fit.com",
              "url": "https://www.cheeky-fit.com/privacy",
              "availableLanguage": [
                "English"
              ]
            },
            {
              "@type": "ContactPoint",
              "contactType": "legal inquiries",
              "email": "legal@cheeky-fit.com",
              "url": "https://www.cheeky-fit.com/legal",
              "availableLanguage": [
                "English"
              ]
            }
          ],
          "sameAs": [
            "https://apps.apple.com/us/app/cheeky-fit-fashion/id6791432717",
            "https://play.google.com/store/apps/details?id=com.cheekyfit.app",
            "https://www.instagram.com/_cheeky.fit",
            "https://x.com/cheekyfit_",
            "https://www.youtube.com/@CheekyFitInc",
            "https://www.linkedin.com/company/cheeky-fit/",
            "https://www.pinterest.com/cheekyfit/",
            "https://mastodon.social/@cheekyfit",
            "https://open.spotify.com/show/4kIbMKoypVmPAHKrxvvvPb",
            "https://www.crunchbase.com/organization/cheekyfit",
            "https://medium.com/@CheekyFit"
          ],
          "founder": [
            {
              "@type": "Person",
              "name": "Mia Baden",
              "jobTitle": "Founder and Software Engineer",
              "sameAs": "https://www.linkedin.com/in/mia-baden-874484187/"
            },
            {
              "@type": "Person",
              "name": "Jaideep Pande",
              "jobTitle": "Co-Founder and Head of Business",
              "sameAs": "https://www.linkedin.com/in/jaideep-pande-3a0578189/"
            }
          ],
          "employee": [
            {
              "@id": "https://www.cheeky-fit.com/#mia-baden"
            },
            {
              "@id": "https://www.cheeky-fit.com/#jaideep-pande"
            },
            {
              "@id": "https://www.cheeky-fit.com/#hallan-maxwel"
            }
          ],
          "knowsAbout": [
            "Custom software development",
            "AI infrastructure",
            "Retrieval-augmented generation",
            "API design",
            "Mobile application development",
            "Managed technical operations"
          ],
          "makesOffer": {
            "@id": "https://www.cheeky-fit.com/#services"
          }
        },
        {
          "@type": "WebSite",
          "@id": "https://www.cheeky-fit.com/#website",
          "url": "https://www.cheeky-fit.com/",
          "name": "Cheeky",
          "alternateName": "Cheeky-Fit",
          "description": "Cheeky is an AI fashion network that helps people digitize wardrobes, get outfit ideas, discover style, and shop fashion brands from around the world.",
          "inLanguage": "en-US",
          "publisher": {
            "@id": "https://www.cheeky-fit.com/#organization"
          }
        },
        {
          "@type": "AboutPage",
          "@id": "https://www.cheeky-fit.com/about#webpage",
          "url": "https://www.cheeky-fit.com/about",
          "name": "About Us | Cheeky — The Team Behind the Fashion Network",
          "description": "Meet the founders behind Cheeky — an AI fashion network built by engineers, strategists, and people who believe wardrobes should work harder.",
          "isPartOf": {
            "@id": "https://www.cheeky-fit.com/#website"
          },
          "about": {
            "@id": "https://www.cheeky-fit.com/#organization"
          },
          "primaryImageOfPage": "https://www.cheeky-fit.com/images/marketing/social-share.png",
          "inLanguage": "en-US",
          "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
              ".editorial-title",
              ".editorial-lead"
            ]
          },
          "breadcrumb": {
            "@id": "https://www.cheeky-fit.com/about#breadcrumb"
          },
          "mainEntity": {
            "@id": "https://www.cheeky-fit.com/about#faq"
          }
        },
        {
          "@type": "BreadcrumbList",
          "@id": "https://www.cheeky-fit.com/about#breadcrumb",
          "itemListElement": [
            {
              "@type": "ListItem",
              "position": 1,
              "name": "Home",
              "item": "https://www.cheeky-fit.com/"
            },
            {
              "@type": "ListItem",
              "position": 2,
              "name": "About Us",
              "item": "https://www.cheeky-fit.com/about"
            }
          ]
        },
        {
          "@type": "ProfessionalService",
          "@id": "https://www.cheeky-fit.com/#services",
          "name": "Cheeky-Fit — AI-native software and infrastructure",
          "description": "Cheeky-Fit Inc. builds and runs custom AI-native software for small and medium businesses: apps, websites, internal tools, AI infrastructure, and API endpoints, built for one business and maintained after launch.",
          "url": "https://www.cheeky-fit.com/platform",
          "provider": {
            "@id": "https://www.cheeky-fit.com/#organization"
          },
          "areaServed": {
            "@type": "Country",
            "name": "Worldwide"
          },
          "serviceType": [
            "Custom software development",
            "AI infrastructure",
            "API design and development",
            "Mobile application development",
            "Managed technical operations"
          ],
          "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Engagement models",
            "url": "https://www.cheeky-fit.com/engagements",
            "itemListElement": [
              {
                "@type": "Offer",
                "itemOffered": {
                  "@type": "Service",
                  "name": "Map",
                  "description": "A short scoping engagement ending in a written architecture and build sequence the client owns outright."
                }
              },
              {
                "@type": "Offer",
                "itemOffered": {
                  "@type": "Service",
                  "name": "Build & Run",
                  "description": "The full stack designed, built, launched, and then maintained by the team that wrote it."
                }
              },
              {
                "@type": "Offer",
                "itemOffered": {
                  "@type": "Service",
                  "name": "Fractional team",
                  "description": "Taking over an existing stack month to month, adding the AI layer, and covering maintenance and on-call."
                }
              }
            ]
          }
        },
        {
          "@type": "Person",
          "@id": "https://www.cheeky-fit.com/#mia-baden",
          "name": "Mia Baden",
          "jobTitle": "Founder and Software Engineer",
          "worksFor": {
            "@id": "https://www.cheeky-fit.com/#organization"
          }
        },
        {
          "@type": "Person",
          "@id": "https://www.cheeky-fit.com/#jaideep-pande",
          "name": "Jaideep Pande",
          "jobTitle": "Co-Founder and Head of Business",
          "worksFor": {
            "@id": "https://www.cheeky-fit.com/#organization"
          }
        },
        {
          "@type": "Person",
          "@id": "https://www.cheeky-fit.com/#hallan-maxwel",
          "name": "Hallan Maxwel",
          "jobTitle": "Computer Vision Engineer",
          "worksFor": {
            "@id": "https://www.cheeky-fit.com/#organization"
          }
        }
      ]
    }
  ],
  "licence": "Content may be quoted with attribution to Cheeky-Fit Inc. and a link to the source URL."
}